I live in Florida, south Florida, to be exact. This is a haven for small businesses to thrive and provide all the tourists with whatever it is that they might need upon getting off the plane. Unfortunately, the small business doesn't have the resources as the big guys and usually rely on word-of-mouth, handouts, coupons, yellow pages and the like.
If they used the internet, they could capture all the tourists on their cell phone. Imagine what it would do for you if you were the top local search for "pizza" on google maps. The reason that its important, is that new phones, like the iphone are internet based, so visitors to your city, town, or just lazy people who don't want to go to the computer, just type in "pizza" and boom, instantly, there is your name.
That is my idea to capitalize, instead of capsize in this social media wave, get some SEO done, optimize your website, if you don't have a website, get one. Its 2009 already people, you NEED a website.
In these recessionary times small business owners have been forced to implement creative tactics to maintain their business -- from budgeting resources to marketing to retaining customers. Share one effective tactic you’ve taken in response to the recession.
