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Changing Business Direction – Four Steps to Consider as you Chart a New Course

by Moderator on 10-13-2009 08:07 AM

Changing the direction of your business - including altering your product or service offering, selling to a new market, or opting for new distribution channels - is no mean feat and requires significant planning and organizational buy in. If you have reached the point where diversification has not worked, or your business model simply isn't working for you anymore, how do you start going about a change of business direction? Here are some steps to consider as you redirect your business acumen and investments into a new venture. Read more...

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Provides helpful information about a broad range of small and home business issues, taking a deeper dive into topics on the minds of entrepreneurs, and including direct links to resources that every business owner looks for when navigating the government maze.
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  • Caron Beesley has over 15 years of experience working in marketing, with a particular focus on the government sector. Caron is also a small business owner and works with the Business.gov team to promote essential government resources for small business owners.
  • Hi, I'm Sean Gallagher. I'm a business journalist and freelancer, and a consultant to Business.gov. I've been a sole proprietor for 18 of the last 20 years, working as a freelance writer and technology consultant.
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