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Developing a Marketing Budget for your Small Business – Going Beyond the Spreadsheet

by Moderator on 10-20-2009 07:55 AM

Starting and growing a business presents many strategic planning challenges, not least of which is knowing how much to spend on marketing. Determining your marketing budget has a lot more to do with what you are trying to achieve as a small business than what your revenue numbers tell you. This means having a plan. Here are some tips for developing a marketing budget that works for your small business. Read more...

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Provides helpful information about a broad range of small and home business issues, taking a deeper dive into topics on the minds of entrepreneurs, and including direct links to resources that every business owner looks for when navigating the government maze.
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  • Caron Beesley has over 15 years of experience working in marketing, with a particular focus on the government sector. Caron is also a small business owner and works with the Business.gov team to promote essential government resources for small business owners.
  • Hi, I'm Sean Gallagher. I'm a business journalist and freelancer, and a consultant to Business.gov. I've been a sole proprietor for 18 of the last 20 years, working as a freelance writer and technology consultant.
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