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Why Your Business Needs an Elevator Pitch (and Tips on How to Target it to your Audience)

by Moderator on 10-29-2009 07:57 AM - last edited on 10-29-2009 08:04 AM

Whether you are on a trade show floor, making a sales pitch, or seeking investment, perfecting your elevator pitch can be one of the most important things your business can do. From the moment you start-up, having a well rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly. To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business. Read more...

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Provides helpful information about a broad range of small and home business issues, taking a deeper dive into topics on the minds of entrepreneurs, and including direct links to resources that every business owner looks for when navigating the government maze.
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  • Caron Beesley has over 15 years of experience working in marketing, with a particular focus on the government sector. Caron is also a small business owner and works with the Business.gov team to promote essential government resources for small business owners.
  • Hi, I'm Sean Gallagher. I'm a business journalist and freelancer, and a consultant to Business.gov. I've been a sole proprietor for 18 of the last 20 years, working as a freelance writer and technology consultant.
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