Only a few years ago, choosing a business name meant picking an identity for your start-up that would feature in a fairly narrow range of outlets - your signage, invoice, business card and basic advertising. Today, however, with the huge growth in the availability of diverse marketing tools with which to promote your business - from Web sites to social media networking platforms such as Twitter, Facebook, LinkedIn, and more - getting your business name right, first time, is more important than ever. With all these considerations in mind, here are some quick tips for choosing a business name that works for your small business venture in a Web savvy world- and, in Part 2 I'll explain how you can make sure your business name is legal and protected. Read more...