Pros: You dont have to create a brand or product yourself and you dont have to do any direct marketing or sales.

Cons: You might not realise the full potential of your product.  Licensing your technology may be a lot harder than you think, other companies tend not to be interested unless they can see see a physical product that already has traction.

Hope that helps

Simon Turner

Visit WorkoutBOX for professionally designed workout routines and exercise routines